Primedia Amps Up Magazines With Mobile Content

Primedia’s action sports and automotive magazines will now be supplying video content to the soon-to-launch youth-oriented mobile service Amp’d. In keeping with its extreme sports focus Amp’d will run content (live video feeds, unique ringtones, photographs and editorial content) from sports brands such as Snowboarder, Surfer, Skateboarder, Bike, Surfing, Powder, Climbing as well as Import Tuner, a leading title in Primedia’s International Automotive Group. In addition, Amp’d will offer access to Primedia’s recently launched WaveWatch site, a free, real-time, Web-based surf camera and surf condition forecasting network.

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