Amp’d Signs Deal With Primedia


Amp’d, the youth-oriented MVNO scheduled to launch later this year, has signed a content deal with publisher Primedia. In keeping with its extreme sports focus Amp’d will run content (live video feeds, unique ringtones, photographs and editorial content) from sports brands such as Snowboarder, Surfer, Skateboarder, Bike, Surfing, Powder, Climbing as well as Import Tuner, a leading title in Primedia’s International Automotive Group. In addition, Amp’d will offer access to Primedia’s recently launched WaveWatch site, a free, real-time, Web-based surf camera and surf condition forecasting network. Peter Adderton, CEO and founder of Amp’d Mobile, refered to the deal as providing ‘exclusive’ content for Amp’d…
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