Media 2.0: The Age of Plasticity


A thought-provoking powerpoint by Umair Haque on the new economics of media, what he calls Media 2.0. “Plasticity makes Media 2.0 personal:

— No clear distinction between professional and amateur media;

— because all media can be unbundled/rebundled

— The distinction shifts from professional/amateur to mass/personal

— Media will be unbundled and rebundled at the personal (not mass) level”

Read the last slide first, and then dive in…

Comments are closed.