McDonald’s Digital Media Plans

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McDonald’s has begun pilot testing a new ATM-style device called the Blaze Net that allows customers to buy music and ring tones, print photos and surf the Web at the restaurant. The pilot test employs four remote computer screens at sit-down stations linked to two Blaze Net media production centers that spit out CDs and pictures. The test is expected to be expanded once the initial 60-to-90-day period is completed…

This follows the initial introduction of similar equipment in Munich in November. That is now being rolled out into many of McDonald’s 1,250 German restaurants.

For a couple of videos on the new unit, being installed by the company Digital Transaction Machines, go here

Related:

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