Blog Post

A Brief Description Of The Ringtone Market

United Press International has done a pretty good job of covering the ringtone market in the US…covering just about every angle. The article quotes heavily from Bob Bentz, who runs a ringtone-based blog at CoolRingtones.Blogspot.com, who is portrayed as something of an expert. Another one for the blogs are replacing traditional media crowd…
Bentz said the service carriers have been the most successful, because “they have the best form of advertising” by being able to place their own products prominently on the phones…The next step has been real tones, which literally are clips of songs. Bentz said real tones have not yet taken off in popularity, because record labels are asking too high a percentage of the cost of a ringtone download. As a result, many companies are selling what he termed “clone tones,” which he described as “garage bands playing popular songs.” The article goes on to quote Richard Conlon, vice president of marketing and business development at Broadcast Music Inc. in New York City, as stating “despite the existence of clone tones, illegal piracy is not a problem with ringtones right now”. Because clone tones don’t violate intellectual property laws.
The other interesting quote is from Jamster (via Mahi de Silva, senior vice president and general manager of wireless services for VeriSign): “We don’t see Napster at all as a competitor,” de Silva told UPI, noting Jamster is focused on advertising for impulse purchases and does not sell products by having links to Jamster products on cell phones. Consumers purchase Jamster items by sending text messages with keywords in them.”