Fox Launching Cross-Division Mobile Unit

The company is launching Fox Mobile Entertainment, a cross-division unit within its TV studio. The new division will develop original content and marketing opportunities based on properties from Fox’s film, network and TV arms. It will be led by News Corp. exec Lucy Hood, who has headed many of the media company’s wireless initiatives. She will have to other execs reporting to her: VP Mitch Feinman and Leighton Webb, VP of wireless licensing.
Fox has been among the most aggresive in the mobile content arena, with mobisodes and other SMS, text and video related content…
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