OJR’s Mark Glaser convenes a virtual roundtable on the future of magazines with participants David Abrahamson, Northwestern University journalism professor and author; Jeff Jarvis, formerly of Advance.net, creator of EW and blog evangelist; Samir Husni, “Mr. Magazine”; Joan Walsh, editor-in-chief, Salon; Nina Link, president and CEO, Magazine Publishers of America; and Jay Rosen, NYU professor, author, blogger. Set aside some time for the full read.
Husni: “Only two people can tell you the future: God and a fool.”
“I envision a day that each one of us will have their little Web printer in their home in which they can print the magazines they wish to subscribe to. The magazines will be custom made to the reader’s needs, wants and desires.”
Link: “I would agree that ad dollars are moving online, but it’s important to note that some of those dollars are falling into the magazine industry bucket.”
Walsh: “I still think that affinity relationship is the key to why people actually pay money to support Salon — they value us, the relationship, and increasingly they value one another.”
Walsh also mentioned investing in a redesign for Salon despite the “rampant personalization” of RSS because “there’s a need for both — the public face you show the world, the hierarchy of content chosen by editors AND the capacity to chop it up and view it the way you want it.”
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