Why HD Radio and Satellite Radio Are Different

Wachovia analyst Jim Boyle came out with a research report that says that terrestrial HD radio and satellite radio will both have 39 million listeners by 2012. Harry Helms thinks “this analysis is badly flawed in multiple ways,” because Boyle is taking the digital cable TV/satellite TV model and applying it to radio.

Boyle seems to have forgotten that digital cable and DBS were delivering essentially the same programming while IBOC/HD and satellite radio offer almost completely different content. Digital cable vs. DBS was a battle of competing delivery mechanisms, while IBOC/HD vs. Satellite is a battle of competing content and programming.

Mr. Helms, I tip my hat to you! Spot on!

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