@ SIIA: Searching For Content In All The Right Places

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The panel: New trends such as local search, multi media search and a frenetic push to release new features are continuing to blur the lines between content and search.

David Mandelbrot, VP Search, Yahoo: Two of the top queries on our site: eBay and Google. That’s not because they don’t know the address..that’s just how they use the Web now.

On publishers interacting with search engines: Work directly with us to help find users the relevant content.

Raul Valdes-Perez, CEO, Vivisimo: Good crawling, meta-search, clustering and business models: the confluence of those four things are needed to build a good vertical search engine. Requires a bit different ways of thinking: you don’t need to get all the content inhouse now…

Tagging: Pics, video and audio might have more value with tagging, than pure text…

Rich Skrenta, CEO, Topix.net: Tagging versus index searching: I wonder about the scalability of these systems…especially with text.

The SIIA Content Forum coverage is sponsored by HighBeamTM Research

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