Personalized Recommendations For Mobile Content

PurpleAce has sold its Ripple product to Information Gateway. Ripple is a recommendation product…when customers go to Information Gateway’s portal they’ll receive personalized recommendations. “PurpleAce’s unique system employs a combination of recommendation methods, including state-of-the-art data mining algorithms, in order to deliver true personalization. The result is
that each customer receives a bespoke set of recommendations in real time that takes into account current and historical purchasing patterns.”
This is the best way to sell products…customers are more likely to find something they want to buy and therefore the portal is more likely to sell content. This is especially true for mobile content…
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