CTIA Partners With MMA On Mobile Content Marketing Guidelines

The Mobile Marketing Association and wireless carrier association CTIA released guidelines outlining policies for wireless carriers and content providers marketing to consumers…A committee including all five Tier 1 operators helped draft the nine-page document, which addresses issues including advertising and promotions, opt-in and opt-out policies, subscription services and programs to assist users.”
This should help stop certain dodgy practices that have caused a lot of bad press in recent months, but the main goal is to prevent government regulation…
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