The Mobile Marketing Association and wireless carrier association CTIA released guidelines outlining policies for wireless carriers and content providers marketing to consumers…A committee including all five Tier 1 operators helped draft the nine-page document, which addresses issues including advertising and promotions, opt-in and opt-out policies, subscription services and programs to assist users.”
This should help stop certain dodgy practices that have caused a lot of bad press in recent months, but the main goal is to prevent government regulation…
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