Respond Mobile Uses Cheap TV Ads To Launch Adult Brand

Respond Mobile said it is at contract stage with 7 UK and European adult TV stations to launch the “Candy Lounge” brand across Europe using spare TV advertising space on the stations. “Not many brands wish to advertise on adult TV stations. Candy Lounge allows adult brands to create new incremental revenue streams by using existing excess media inventory,” said Steve Flaherty, commercial development director at Respond. Candy Lounge will be a premium mobile portal for adult content… the idea being to advertise the portal through the cheap ads and sell space on it to adult content producers, as far as I can tell.
Candy Lounge is launching with a suite of products including adult text chat services and a WAP browse and buy site selling adult images, videos, animations, games and true tones. Respond Mobile has also signed a distribution contract with DA Group who produce the Yomego Fantasy Babe animated avatar range of adult mobile entertainment products and is talking to a number of American adult brands about using the Candy Lounge technical delivery platform to launch branded mobile services in Europe.
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