77% of UK Mobile Users Don’t Use Data

According to an independent NOP survey of 800 mobile users aged 15-65 commissioned by Olista 77% of mobile phone users “have never used any new data services such as picture and video messaging or gaming and ring tone downloads and a mere 12% of actual mobile data users profess to be completely satisfied with the service”. Worse, 44% of mobile data users give up trying because the services simply don’t work, and more people tell their friends than tell the operator.
“Oren Glanz, CEO of Olista says, “The survey graphically illustrates the need for operators to take a long hard look at the service they are providing to users. They have reacted to the poor take-up off mobile data services by simply rolling out more, on the basis that if you throw enough out there something will stick.”
It’s true that the business of Olista is to “identify and solve problems that can seriously impact users’ experience of mobile data services” but the survey does point to a major problem — after getting several “time outs” while trying to access content from a portal most people will simply stop trying.

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