The Battle for Content

A nice essay on how to break out of the mobile content silos and expand the pie…”It is time to step out of our silo mentality and think about the future of wireless content within the broader content universe.” Among other things, “we should not assume that content and applications that have been successful elsewhere will map similarly here.”
Also, “we have to put much greater thought into context and personalization for wireless to capture its fair share of content viewers and dollars.”

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