Sony’s Kaz Hirai On the PS3, Online Gaming and the Competition

An interview with Kaz Hirai, president and CEO of Sony Computer Entertainment of America, to discuss the PlayStation 3 and the state of the video game industry after a week of announcements about future consoles..

On microtransactions and subscriptions: “I think that is a very important strategic way of making sure that you get additional revenue over and above just selling the initial game. Depending on some games, subscriptions work better. But for the most part, I would say that the microtransactions probably are a more convincing business model to present to the consumers”