Blog Post

Ringback Tones Rollout in US

A detailed story on the roolout of ringback tones in US: currently T-Mobile, Verizon and First Cellular of Southern Illinois have started the slow rollout.
T-Mobile USA’s nationwide CallerTune service has sold more than 1 million ringback tones since the service launched in December. Verizon Wireless offers ringback tones only in Arizona, California, Colorado, Hawaii, Idaho, Nevada, the New York metro area, Oregon, Utah, Washington and parts of New Mexico, Texas and Wyoming.
T-Mobile and Verizon Wireless are the only Tier 1 operators to launch the service so far. The rest of the ringback launches in the United States have come from some unlikely sources — namely, Tier 3 operators. Unlike new wireless applications that typically are introduced by large operators before trickling down to the Tier 2 and 3 carriers, ringback tones are being introduced by small operators in advance of many larger operators.