Blog Post

MSN Gets Ready for RSS Push

MSN is taking RSS seriously and will integrate the technology across even more of MSN’s online services throughout the year, according to MSN Director Phil Holden. In January, My MSN began aggregating feeds on personalized home pages, and MSN in March began quietly testing a Web-based RSS aggregator. But more syndication moves are on MSN’s horizon, and even MSN’s acquisition last week of MessageCast Inc. will play a role.

MSN is working to open its MSN Alerts service to a wider variety of sources through RSS.

Meanwhile, MSN plans to release in another two or three weeks a third version of Start, its Web-based aggregator prototype available through the start.com site.