NTT DoCoMo, the world’s biggest wireless telecom, is far ahead of the game with its contactless mobile wallet, “i-mode FeliCa.” “DoCoMo is moving to a post-i-mode business model based on FeliCa,” says Yasushi Yoshikawa, general manager of mobile business development for Japanese electronics giant NEC. But DoCoMo, which succeeded in signing up content and service providers for i-mode, is having a tougher go in recruiting merchants to accept the m-wallet.
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