Coca-Cola’s Digital Media Push With iCoke

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Coca-Cola is working on a major global interactive marketing initiative called iCoke, aimed at reconnecting with young people via a mix of digital music, mobile and branded entertainment.

The company has been buying up iCoke Web addresses globally since the start of the year, although most currently redirect to cocacola.com. The first iCoke site launch has been in China, with a Canadian site launched last week…

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