Business Standard:
Mauj Telecom, an Indian wireless content provider, launched a spiritual channel early this week that will enable mobile users to perform elaborate prayers using a short code 7077.
The company claims having 500 downloads on the first day of the launch early this week. If a user wants to perform, say a Ganesh puja, all he has to do is download the relevant application from the short code. Each of this application is available for Rs 50 ($11). The choice is limited now
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