Asia Media: TV on mobile is going to be a reality. If that happens, India may also not far behind which has some 54 million mobile subscribers currently and is aiming to touch 150 million by 2007-08.
Semiconductor firms like Philips, Texas Instruments, Motorola, NEC as well as a handful of startups like Truespan Semiconductor (US), Siano (Israel), Dipcom (France) and Frontier Silicon (UK) are working on the new standard called Digital Video Broadcasting for the Handheld (DVB-H), which will drive TV on mobile.
Says Sanjai Kohli, co-founder of Truespan Semiconductor Technologies, a California-based firm which is also working on a chipset for receiving mobile video at its development centre in Bangalore, “Today, what comes on your mobile phones are replays – live TV content is not possible because of the bandwidth requirements. Images jump from one frame to another but once DVB-H comes into play, the user experience is going to be greatly enhanced.” That’s going to change once DVB-H comes.
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