Sify.com: Chennai’s Sathyam Cinemas has become the first in India to use high-definition digital movie projection technology when it launched its RDX with the premier of Star Wars III-Revenge of the Sith. RDX is Sathyam’s own brand, which stands for ‘real digital experience’. Sathyam uses DLP Cinema technology developed by Texas Instruments. The benefits are crystal-clear image, rich sound and vibrant colour, and no dust, scratches, jumps and flickers as there is no film involved, it is claimed.
Addressing a news conference, S.V. Swaroop Reddy, Director, Sathyam Cinema, said many Hollywood films shot in the digital mode could not be screened in India till now due to the lack of this technology.
In the Sathyam multiplex, Sathyam and Sree theatres are equipped with RDX. They will charge a premium on tickets for the digital movies being screened there in the first two weeks of their release, Reddy added.
Worldwide, there are 365 screens, which use DLP Cinema, said S. Ganesh, Manager (Business Development – DLP Products), Texas Instruments.
DCinema Today reports that Sathyam’s first 2K digital screening of
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post