Campaigning At Cannes


: Usually, most of the campaigning at Cannes Film Festival is for awards but actor/producer Morgan Freeman, his Revalations Entertainment partner Lori McCreary and Intel are working together to promote secure digital broadband distribution. The demo shows how easy it is to legally download a movie by broadband and watch it throughout the home — and the message if you try to use the burned disk outside the home network. From Reuters/Hollywood Reporter: “Take a burned disc next door … and a window pops up offering the would-be consumer the opportunity to sign on to the legal download site. (McCreary and Intel agreed that Movielink, the major studios’ download site, could use some improvement in quality.)BBC News: Freeman: “It is too late when the public is two or three steps ahead of you, and then you are playing catch-up.”

Comments are closed.