Vodafone Live! To Stream ‘Big Brother’ To Mobiles Non-stop

Big BrotherVodafone UK will stream the reality TV show Big Brother to its Live! portal 24 hours a day and — of course — live. The 24 hour mobile stream might rejuvenate the reality program, which many see (or hope) to be sliding into obscurity. However, since the video stream will be over Vodafone’s mobile network it’s going to be very bandwidth intensive.
“The 24/7 video streaming concept is viewed by Vodafone as a stepping stone between existing video content and broadcast mobile TV. “It’s about the evolution on the portal from downloads and streams to the end-game of what mobile TV looks like,” said Bill.”
Related stories:
Delivering Next-Generation Mobile Content
Only 19% Are Willing To Pay For Mobile TV
SmartVideo Brings Ad-Supported Music Videos To Mobiles