A facinating story on a Chinese blog media empire, Blogkumedia, which takes its inspiration from the likes of the Gawker empire in U.S.
The media network already has three blogs up and running, including Dianziren, which covers consumer electronics; a humor blog called Shuanga; and Jiaexp, a site for gamers. He also has plans for two more: one for women that would be about beauty and cosmetics, the other he hopes could mimic Gawker (except it would be funny).
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