RedBus Film Distribution has paid 3UK for 100,000 customers of the telco to download a 60 second ad for the new film It’s All Gone Pete Tong. “3 claims it’s the first time 3G has formed part of the promotional mix for a film alongside traditional TV, online and print. The film trailer will be promoted on the operator’s ‘Today on 3′ news and entertainment channel…Users will be able to download or watch the trailer live through video streaming free, and click through to a microsite area to read further information about the film, including the plot, stars and director.”
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