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XBox’s Media Dreams

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Microsoft CEO Steve Ballmer spoke to Joystiq, and among other things, talked about XBox as a media distribution channel, and getting integrated with IPTV, streaming video, and streaming audio.

“In conjunction with the work we do with the video delivery companies, particularly the telcos, who have tended to be our strongest customers for our IPTV stuff, there will be yet another way to acquire and use video content. So you have set tops, you have the set top experience, you have the Xbox, you’ve got a big hard disk, you’ve got networked to the PC in the home, so I think there will be a lot of ways to get that media onto the Xbox.”