Telstra Finally Succeeds With Mobile Content

Australia’s incumbent telco Telstra has apparently finally figured out how to make mobile content work after a series of what can only be called dismal efforts…
“Telstra is reporting “a sensational” 87% active users from its i-mode portal, meaning that users have used the portal more than once in the last 30 days. This is up with the activity levels that Hutchison report for their 3G service, and way above Optus with the Optus Zoo portal, and obliterates the Telstra WAP active usage of about 10-12%…Gordon even refered to lessons learnt in Telstra’s “last 5 years of failure” before they launched i-mode, and in particular to the current philosophy of enabling the content providers to take a leadership role instead of Telstra positioning itself to take a controlling role in content selection and provisioning.”
It’s interesting that it is the i-Mode service that has proven successful — it seems like NTT DoCoMo did the right thing in exporting the technology. (via The Feature)

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