SmartVideo Technologies has teamed with the Digital Music Video (DMV) Network to launch an “advertising-supported video channel that features the top artists from virtually all the major labels”. The channel will be programmed by DMV and streamed to mobile phones, so consumers won’t be able to choose the music they receive but will be able to choose a genre, including Top 40, urban, dance, country, and other music genres. The music videos will have ads overlaid on them as well as 15-sec ad spots between them.
“When the service launches in early June, it will be available to the 11 million-plus people with devices equipped with a WindowsMobile Media player. Soon after, the free service will also be available across the U.S. to anyone with a mobile device running the Symbian or Palm operating systems and bundled with the current generation of media players. Because SmartVideo streams the music videos, rather than downloading them to the phone, delivery is faster and the copyright security of the songs is further protected.”
Related stories:
–Targeted Ads For Mobile Video
–British Youth Spend
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post