Mitsui Buys Minority Stake In Buongiorno Vitaminic

Mitsui has invested $8.2 million in a 19.9% minority stake in Buongiorno USA. If you haven’t heard of Mitsui, don’t panic, it’s one of those giant Japanese multinational conglomerates with fingers in more pies than a baker, and its the companies first foray into mobile content. As well as Buongiorno’s traditional European and Latin American mobile content markets the two companies are working to expand into Russia and Asia. “The two companies have been successfully collaborating on commercial activities in these regions for the last few months…Mitsui and Buongiorno are accelerating joint sales activities, specifically aimed at expanding the Buongiorno Vitaminic business model in markets such as Russia, India, Thailand, Indonesia, and China.”
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