Linktone, a provider of mobile content to the Chinese market, has bought Brilliant Concept Investments, which has 15 million registered users of its online game service. It bought all of the outstanding shares of Brilliant for total cash consideration not to exceed $11.5 million.
“We believe that the timing is right to enter this promising market, and we envision compelling synergies between Brilliant’s online casual gaming expertise and Linktone’s continued leadership of the mobile gaming and entertainment market,” said Raymond Yang, chief executive officer of Linktone. “We anticipate that the integration of Brilliant’s online business will establish a new revenue stream to supplement our strong wireless business. We also expect it to enhance the execution of our next-generation wireless gaming strategy for Java, BREW and 3G platforms. Finally, we believe that given the broad appeal of casual gaming, the acquisition of Brilliant will accelerate our development of an interactive entertainment community with seamless access to both wireless and online gaming and other entertainment content.”
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