The Art of Non-IPO IPO

Vonage is just the latest company to participate in a “private IPO,” a way for a startup to raise capital for operations and for founders and executives to cash out of the startup without having to trade shares publicly. Internet advertising firm Fastclick and online poster merchant Art.com, two small but profitable companies, also went this route recently because their founders were eager to get paid without the time, expense, and uncertainty of going to the public markets. Michael Copeland writes in Business 2.0!

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