Reinventing TV for Broadband?

One thing is clear – broadband and the speed with which it is being adopted by consumers has large media companies scrambling for a broadband content strategy. Home & Garden TV, The Food Network, and CNN.com all have announced new initiatives, reports WSJ. CNN, is going to forgo the subscription fee for its videos. MTV Overdrive is going to be first of MTV’s many MTV web efforts. They are reacting, much like a doe caught in the headlights, hoping that by making content available on their websites, they might stem the viewer defection. Like large media companies thinking that ‘reinventing journalism’ as blogging could make them cool, the TV folks are going about it the wrong way. They just want to capture some of those “internet advertising dollars.” If they were serious about broadband, torrents would be part of the whole game plan.

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