The New York Times wants to have its cake and eat it,too, by launching “TimesSelect” in September– a product designed to garner subscription income for access to some of the paper’s most popular staffers and articles. Op-Ed columnists and some news will go behind a pay wall for what is described as “a modest fee” of $49.95 a year. Home subscribers automatically will receive access, which will mute some criticism, but the paper will take a hit when it comes to influence webwide.
Also, only TimesSelect subscribers will be able to certain articles posted to the web prior to print publication and to exclusive multimedia. The Times is sweetening the package with access to archives, inclusion of NewsTracker and organizational tools.
Still developing.
Update: Just got off the phone with NYTCO SVP Martin Nisenholtz and will be filing shortly. Lots of interesting details.
Update: You can read the interview here.
Related:
NYT Testing The Waters For Subscription Archives?
– The New NYTimes.com Survey
– Exclusive Audio: Interview with Martin Nisenholtz, SVP-Digital Operations, NYTCO
– Exclusive Audio: Part II: Interview with Martin Nisenholtz, SVP-Digital Operations, NYTCO
– The NYTimes.com Survey: Part II
– The NYTimes.com Survey
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