BBC iMP: Public Trial For 5,000 In September

As I noted here last week, BBC New Media is to extend trials of its interactive Media Player (iMP), allowing UK viewers to download material from 500 hours of its TV and radio programming.

The latest phase of trials for BBC New Media’s interactive Media Player is scheduled to begin in September 2005 and will run for three months.

Ashley Highfield, BBC director of new media and technology, is dropping all the buzzwords he can find on various blogs: “iMP could just be the iTunes for the broadcast industry, enabling our audience to access our TV and radio programmes on their terms — anytime, any place, any how – Martini Media.”

Guardian: The service is using Kontiki’s commercial P2P servcie for distribution. DRM is designed to ensure that users cannot keep the programmes for longer than seven days, transfer them to disk or send them to friends.

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