Latin American Consumers Need the Right Price Paradigms for Wireless Data

Latin America’s mobile content market is best described as ‘nascent’. The Yankee Group has put out a report detailing the activities in the region, and recommending simpler pricing structures for most countries. Many activities are restricted because of the cost-consciousness of the Latin American market, but as the prices for handsets come down and newer networks are rolled out this will prove to be a huge market.
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