E-ntertainment, Eyes and Ears Tuning to the Internet-IOA Study

Internet & Online Association: The Indian IOA has come out with a study on the state of digital entertainment market here, the media habits of India’s Internet audience, and how marketers are underexploting the potential of promoting movies online and on the mobiles…(41 page PDF)
“There are 37million mobile users (Source COAI) and 25 million Indians online (Source IOAI). Taking an estimate on the lower side there are 15 million Indians online and another 22 million mobile users that are in the 20-40 age group, a keen movie penchant audience with a sizeable disposable income, and with numbers expected to swell to 165 million (55 million online users + 110 million mobile users) by 2007 will make them an interactive demographic impossible to ignore.”
Below is a chart on the online-related movie activities of Indian audiences:

Another chart on the mobile content download habits of Indian audiences:

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