Exchange4Media.com: Of about 12,000 theatres in India, only around 200 have converted to suit the D-Cinema format. But this number is estimated to rise to 1,000 in the next one year, according to K Krishna, Senior Director – Marketing, DirecWay Enterprise Services, a platform from Broadband Service Provider Hughes Escorts Communications Limited. And the implications are not just for film producers, distributors, audiences and cinema hall owners, but for advertisers reaching out to film-going audiences as well.
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