PDF (2.3 MB, 163 pages):
A long and detailed report by KPMG India, in conjunction with Confederation of Indian Industry (CII) on the Indian entertainment market…
Tons of great info on the TV, film, music and radio markets, with some emphasis on the digital media…and recommendations from KPMG on how to improve the industry…
“The Indian entertainment industry has the opportunity to enter an exciting phase of growth driven by favourable socio-economic changes and smarter distribution
technologies. The realisation of such opportunities would depend on the
aggressiveness of the industry players and the pragmatism of policy makers and
regulators. To unlock value, the Indian entertainment industry would need to:
— develop marketable products keeping in mind the socio-economic realities of
the Indian market
— improve operational effectiveness through global benchmarking, adoption of
best practices, technology and strategic innovation
— leverage the capabilities thus developed in international markets”
Great read if you want to understand the Indian market….
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post