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MessageCast Alerting Service Acquired by Microsoft

messagecast1.gifUpdated: It has been announced officially now…no financial details were released.

Messagecast, a .Net-based content alerting service which has made some decent strides in RSS alerts and other IM-based alerts, has been acquired by Microsoft…

The company’s service, LiveMessage, has been integrated into MSN’s service called MSN Alerts. The company has been working with the likes of Fox Sports and MusicLand on some of their alerting services…

As this recent eContent magazine story says, “MessageCast employs a more publisher-centric model, which lets a user subscribe to a specific blog or content source and receive immediate notice of new postings through the company’s LiveMessage service. When a new item comes in, whether you are on IM, email, PDA, or RSS, ‘we will find you on the network and hand-deliver that information to you,’ says Royal Farros, CEO.”

The company, founded in 2002, was funded by Mobius Venture Capital, and this is probably a nice little exit for them…

Release: MSN will continue to support current MessageCast customers and address their needs as part of the acquisition. Royal P. Farros, the co-founder and CEO of MessageCast, will work closely with the MSN Alerts team during the transition.

For more background on Messagecast, read these two stories:

The New Business of Content Alerts

MSN Gives Fox Sports Fans News via Alerts, RSS Feeds

Holiday prep 2004: Musicland gives real-time marketing a spin

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