Blog Post

Mercora Goes Mobile

Mercora, a company which allows users to broadcast their song playlists over a p2p network, has launched a mobile version of the service dubbed IMRadio Mobile. The program works on all certified Windows Mobile 2003 devices with Wi-Fi, GSM, GPRS or 3G connectivity. IMRadio Mobile is available now free to all Mercora Premier Subscribers. Subscribers pay $3.99 per month (billed annually) or $4.99 per month (billed monthly).
Om Malik expresses the concern that mobile operators will attempt to shut off the service, which I think is possible but would be stupid. As Mercora CEO Srivats Sampath points out, IMRadio Mobile does not interfere with the operators music sales model. I think the current music marketplace shows that people want to listen to streaming music and they want to buy music to own, and they do the two activities for different reasons — it’s very rarely one or the other. A streaming music service is likely to increase the sales of songs as people hear new music they want to own. In fact, I wouldn’t be surprised if some enterprising DJ set up a system within his broadcast (such as including shortcodes to download music) to generate sales through the carriers.
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