VH1: I Love the Synergies

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I have written about this before: VH1 is the perfect vehicle of Viacom to go multi-platform…and now its hit show Best Week Ever, launched in January 2004, has blossomed into an ambitious, multiplatform brand.. it has evolved into an interactive, advertiser-friendly environment that encompasses Web clips and message boards, a daily blog and, most recently, cellphones.

Also, last week, the company signed a deal with Verizon, for its Vcast service, to put clips of the BWE show, among others, on the mobile video service…in return, Verizon is a sponsor of the show, and gets product placement with comedians in the show demonstrating the use of Vcast service…

“For advertisers looking for quick awareness and a quick hit, there’s an ad-insertion model there waiting to be developed,” said Alan Schulman, executive creative director of Brand New World, which creates insertions for wireless, VOD and broadband streaming. “Whether wireless carriers wake up to the fact that they have as much distribution as the networks sort of remains to be seen, but it’s a great opportunity for wireless.”

Related: Targeted Ads For Mobile Video

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