Reuters: Straight From The Source

A good overview story of Reuters’ consumer efforts in UK, through Reuters.co.uk, mobile and iTV offerings…The drive aims to expand consumer revenues and audiences by 50 per cent this year. (See our interview with Reuters Media president Chris Ahearn last week, here..)

To do that, the company is appointing a digital marketing agency…compared with its first tentative steps last year, the company’s brand marketing in 2005 will be a major commitment. The main message, like the work last year, will be ‘news from the source’.

Also, Reuters is looking to get into more unusual places…according to Alisa Bowen, head of Reuters.co.uk: “We’re looking to make better use of what we call this ‘dead time’ in people’s lives; whether that’s wireless access while people are in transit, better use of radio or better use of outdoor, signage. Some of the things that are going on in the transport hubs around the UK are pretty exciting.”

Related: Interview/Audio: Chris Ahearn & The Reuters View of Digital World

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