E-mail marketing and delivery pioneer Lyris is being acquired by J.L. Halsey, a holding company, for nearly $24 million in cash, along with a promissory note of $5.6 million.
John Buckman, founder/president of Lyris, will resign as president but stay an adviser to the company. GM Luis Rivera becomes president/CEO of Lyris.
Lyris’ flagship product is Lyris ListManager, which helps companies design and send newsletters, offers and other opt-in e-mail campaigns to customers, members and subscribers. The company was founded in 1994…
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