Impact: Branded mobile gaming is here. Branded gaming involves developing games that specifically center on the brand and its properties. It also includes games that are developed with subtle branding in the background. The concept, though new, should definitely catch up in India over time, the industry feels . Brands targeting the youth cannot afford to ignore this medium, as the youth comprise a large portion of the growing mobile subscriber base in India.
Kunal Ramteke, Chief Marketing Officer, BPL Mobile, says,
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