BBC Will Trial iMedia Player This Year

BBC’s online on-demand programming experiment, called IMP (interactive media player) will go into full consumer trial this year…Building on the success of technical pilots, from September a 5,000 strong panel will have access to all BBC programmes aired for a week after broadcast. BBC new media head Ashley Highfield said the P2P system, seven-day DRM and GeoIP – limiting access to UK addresses – had all worked well in testing and a full consumer trial was the next step in building multimedia access to all programmes.

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