WSJ Europe, Asia Editions To Go Tabloid, Add Emphasis On Online Coverage

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Serious changes in store for the Europe and Asia editions of the Wall Street Journal. This fall, the editions will switch to tabloid format — described in the Dow Jones release as an “easier-to-read, convenient and accessible compact format” without using the “T” word. The editions also will be integrated tightly with the Online Journal. Dow Jones estimates the changes will save the company $17 million annually starting in 2006 but the 2005 ncosts will outweigh this year’s savings.
Chatted a little bit about this Sunday with DJ’s president of electronic publishing Gordon Crovitz, who accompanied his wife Minky Worden, media director for Human Rights Watch to BlogNashville. It sounds like the integration will move in both directions; for instance, a page in the newspaper that will alert readers to stories published online between print editions. The idea seems to be a more seamless approach between the two forms of distribution, extending even to the way print and online subscriptions will be marketed with an emphasis on the bundle. More to come …

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