Why Adobe, Macromedia United For Video-Software Fight

The rationale for merging up? Microsoft’s attack at Adobe and Macromedia’s markets…Adobe CEO Bruce Chizen said the company’s April 18 agreement to buy Macromedia for $3.4 billion was spurred in part by Microsoft’s plans to introduce software that competes with Adobe. Adobe also wanted to expand its products to take a larger share of the market for digital content such as the Flash video software that Macromedia makes.

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