It gets interesting now: Napster will offer ringtones made from popular songs — branded “Napstertones” in a fit of narcissism — for between $1.99 and $2.99. This should be an interesting test of pricing dynamics and consumer behavior now: I’ve written in detail about the online and mobile music disconnect, and this should test some of the theories…a 99 cent music download, juxtaposed against a $2.99 mastertone of the same song would take some explaining to do now. I’m assuming Napster’s smart enough to keep both of the areas of the site separate, at least to being withâ
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