Long Tail of Bollywood

Long Tail Blog: Chris Anderson, the editor-in-chief of Wired magazine, whose “Long Tail” theory is all the rage for the last six months or so, is ow talking about Bollywood, and the potential these movies have for expatriate communities like US…
“The reason I bring this up is that I’ve noticed a lot of Hindi-language films appearing in my Netflix new release RSS feed. I just checked, and they now have more than 600 Bollywood DVDs, which is twice the size of even their French film inventory…I note that they now carry 40,000 titles, of which 98% are rented at least once each month.”

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